Pressemitteilung von Thorsten Kribber

New York Fashion Week SS 2020

---

---

Moroccanoil Artistic Director Kevin Hughes created haistyles for three fashion shows at the latest New York Fashion Week: Veronica Beard, Cynthia Rowley and The Blonds.

FREE Hi-Res Photos & Product Imagery: http://bit.ly/moroccanoil-nyfw-ss-2020
Photo Credit: Caroline Fiss

Veronica Beard
INSPIRATION:
"We stayed in tune with the collection's Sixties vibe for the hair, with tons of volume at the crown that falls into a perfectly undone and textured body. A deep side part and full swept bang really homed in on the theme," said Kevin Hughes, Moroccanoil Artistic Director. "The hair is meant to embrace each woman"s natural texture - straight, wavy or curly.

GET THE LOOK:
- On damp hair, use a dime size amount of Moroccanoil Treatment -or Moroccanoil Treatment Light for finer tones-to provide the perfect foundation for styling.
- Spray Moroccanoil Root Boost at the root of the hair and then apply Moroccanoil Volumizing Mousse from mid lengths to ends.
- Spray Moroccanoil Perfect Defense throughout the hair to protect before heat styling, then blow dry hair using the Moroccanoil 45 MM Ceramic Round Brush and Moroccanoil Professional Ceramic Hair Dryer.
- Create a deep side part and a sweeping bang in front of the face adding volume throughout the hair.
- Then create broken S waves throughout hair, expect the front bang, using the Moroccanoil Professional Flat Iron.
- Only at the back of the root use a crimping iron to create lift and volume at the crown.
- Next use, Moroccanoil Dry Texture Spray through the hair and back comb the crown area, using the Moroccanoil Boar Bristle Teasing Comb.
- Smooth hair over the bouffant for a seamless finish and then add Moroccanoil Mending Infusion to mid lengths to ends of the hair.
- Finish the look with Moroccanoil Luminous Hairspray Strong to hold the style and sweep the bangs to the front of the hair.
- DESIGN TIP: For a more defined and fun look, add bobby pins or barrettes to each side of the hair.

Cynthia Rowley
INSPIRATION:
"The show is centered around the idea of travel, adventure, diversity and paid a special tribute to Dr Seuss" iconic "Oh! The Places You"ll Go," said Kevin Hughes, Moroccanoil Artistic Director. "We wanted to create a look that stayed true to the whimsical Dr Seuss style with hair that had a lot of volume, bounce and movement."

GET THE LOOK:
- On damp hair, use a dime size amount of Moroccanoil Treatment -or Moroccanoil Treatment Light for finer tones-to provide the perfect foundation for styling.
- Spray Moroccanoil Perfect Defense throughout the hair to protect before heat styling.
- Then create a center part and generously apply Moroccanoil Smoothing Lotion through the top area of the hair, stopping at ears length.
- Next, clip top area of hair down and spray Moroccanoil Dry Texture throughout the bottom of hair.
- Then take hair in 1" sections and tease each section using the Moroccanoil Boar Bristle Teasing Comb.
- After teasing each section of hair use Moroccanoil Professional Curling Iron to create subtle waves in the hair.
- Then brush out waves with the Moroccanoil Boar Bristle Classic Brush, once the style is final and cooled down.
- Finish and secure the look with Moroccanoil Luminous Hairspray Strong.

The Blonds
INSPIRATION:
"We were so taken by each model"s individual style that we wanted to create looks that would highlight their unique beauty," said Kevin Hughes, Moroccanoil Artistic Director. "In true Moulin Rouge fashion, we were going for a look that would speak to the glamourous, modern showgirl.

GET THE LOOK-VOLUMIOUS WAVES:
- On damp hair, use a dime size amount of Moroccanoil Treatment -or Moroccanoil Treatment Light for finer tones-to provide the perfect foundation for styling.
- Apply the Moroccanoil Perfect Defense to nourish and protect hair before heat styling.
- Next, use Moroccanoil Volumizing Mousse throughout the hair to create instant volume then blow dry hair using the Moroccanoil Professional Ceramic Hair Dryer.
- Gather the top section of hair into a high ponytail and slick back using the Moroccanoil Boar Bristle Teasing Brush.
- Section off the remaining hair into 1" sections and use the Moroccanoil Professional Series Titanium Curling Iron to create tight waves and pin to head to set and spray Moroccanoil Luminous Hairspray Strong to secure.
- Continue curling hair and applying the Moroccanoil Luminous Hairspray Strong until all sections have been pinned.
- Once complete, release curls and apply the Moroccanoil Dry Texture Spray throughout and brush out the curls using the Moroccanoil Boar Bristle Teasing Brush to create glamorous waves.
- Finish the look using Moroccanoil Luminous Hairspray Strong.

GET THE LOOK-FINGER WAVES:
- Create either a deep side part or middle part on dry hair. Apply Moroccanoil Strong Styling Hold Gel very generously to the part line.
- Take the Moroccanoil Tail Comb and create a C shaping along the parting, the jail will act as a holding agent to keep the shipping once you have worked along the entire part with the sea shaping you are then going to place your middle finger on the seat shaping direct the hair in the opposite direction with your fine tooth comb and pinch that ridge between your two fingers.
- Continue this moving your way down the head going in opposing directions while using a generous amount of Moroccanoil Strong Hold Gel throughout.
- Once all the hair is waved, apply Moroccanoil Luminous Hairspray Strong and use the Moroccanoil Professional Ceramic Blow Dryer with the diffuser attachment to dry and set the hair in place.
- PRO TIP: For added shine, use Moroccanoil Glimmer Shine at the very end for a sleek look.

Bildquelle: @Caroline Fiss Firmen- & Pressekontakt